Marketing Executive

Approximately 8-12 hours per week.

Hourly rate: £16 per hour (depending on experience)

We have a part-time role working in our farm office, leading the marketing for our multi-departmental business (café/farm shop/ plants/ events/farm). This is a new role so we are looking for someone enthusiastic and able to make the role their own. We have an unlimited amount of content as our farm is so diverse and already have a very strong following on our marketing platforms (17k on Instagram for example), so a really exciting opportunity for the right candidate.

The role would include but is not limited to:

Social Media Management             

• Daily posting on Instagram and Facebook (which can be scheduled in advance) to cover a range of topics on the farm.
• Using Canva to create Instagram/Facebook posts.
• Posting daily content on Instagram and Facebook stories.
• Sharing and responding to User Generated Content.
• Responding to customer comments over all social media channels.
• Growing our following over all platforms, as well as increasing our reach and engagement.
• PR through local blogs, magazine and websites as well as reaching out to local “Influencers” to help promote our business.
• Opportunity to explore other marketing avenues for example TikTok, X, etc.

Newsletters

• Using Mailchimp to send newsletters to our audience of 8,000. Currently this is done on a monthly basis but we would like to increase to bi-monthly.
• Sending internal newsletters to our team to keep them abreast on farm news.
• Working alongside departmental managers to update our loyalty card scheme ‘Perks’ every 3 months.

Advertising

• Using Canva to create adverts and ordering them for print. This will include posters, leaflets, table talkers etc.
• Working alongside our advertising partners (e.g. Muddy Stilettos) to create adverts for features.
• Work alongside departmental managers within the business to create monthly in house promotions.

Website

• Editing our WordPress website on a weekly basis.
• Writing blog posts for our website that reflect seasonal produce/recipes/events etc.
• Set up ticketing platforms for our events (we currently use Ticket Tailor and Instabook).

Candidate Profile

• Background in marketing with ideally 2 years experience in a similar role.
• Good experience of using Instagram, Facebook, Canva and Mailchimp.
• Experienced in content creation and writing.
• Experience with Canva as a minimum or other graphic design software.
• Proactive and happy to work independently at times.

To apply for this role, please email Carly on carly@peterleymanorfarm.co.uk with a covering letter and CV.